High in fibre
100% plant-based
Sweetened with fruit & agave

Snack well.
Feel the difference.

Choose your flavor:

Wild Pop

Real berries. Crunchy texture. Steady energy.

High in fibre
Naturally sweetened
Nut-powered

Snack well.
Feel the difference.

Choose your flavor:

Golden Crunch

Nutty, rich, and satisfying.

High in fibre
100% plant-based
Source of protein

Snack well.
Feel the difference.

Choose your flavor:

Berry Riot

Bold berries, deeper energy.

100% plant-based· High in fibre· No refined sugar· 45g. Ready when you are.· No tricks, no junk· Better choices, daily· 100% plant-based· High in fibre· No refined sugar· 45g. Ready when you are.· No tricks, no junk· Better choices, daily·
Smart snacking without compromise· Plant-based· Fibre-rich by design· Wild Pop — out now· Berry Riot — next drop· Golden Crunch — next drop· Smart snacking without compromise· Plant-based· Fibre-rich by design· Wild Pop — out now· Berry Riot — next drop· Golden Crunch — next drop·

Three bars.
One for every moment.

Pop the energy.
Feel the wild.

Cranberries, peanuts, freeze-dried raspberries. A fruity burst of natural energy.

12.6g protein – 7.4g fibre – Plant-based

Crunch hard.
Go further.

Peanuts, dark chocolate, sunflower seeds, oats. Rich, satisfying, sustained energy.

12.6g protein – 7.9g fibre – Dark chocolate

Be the first to know.

Sweet. Sharp.
Unstoppable.

Cashews, almonds, goji berries, cranberries. Bold flavour with real nutritional punch.

9.9g protein – 7.2g fibre – No refined sugar

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Smart snacking shouldn't be boring.

FITU bars are built for people who care about what they eat — but refuse to settle for bland. Real ingredients. Bold flavours. Nothing you can’t pronounce.

Choose your flavor:

You know
exactly what’s inside.

Every FITU bar is made with ingredients you recognise — nuts, seeds, fruits and plant-based sources of energy.

No artificial ingredients. No unnecessary fillers. Just real food, combined to give you energy that actually lasts.

100% plant-based.

Every ingredient grown, not grown in a lab. Vegan-certified. No animal anything

8g fibre per bar.

High-fibre by EU law. Slow-release oats and chicory keep you running on the level.

No junk. Ever.

No glucose syrup. No palm oil. No “natural flavouring.” Nine ingredients, all readable.

Real ingredients.

Every ingredient grown, not grown in a lab. Vegan-certified. No animal anything

Available now Shop Wild Pop ↘︎ Wild Pop bar
Coming soon Next drops Berry Riot · Golden Crunch Golden Crunch Berry Riot
Smart Snacking Without Compromise.

Real ingredients. Zero excuses.